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Jovonna London exploded onto the London fashion scene in 2007 and has gone from strength to strength over the last few years, and can now be found in some of the most beautiful and exclusive boutiques worldwide. It has become the hip girl's answer to romantic cool, infusing even the simplest everyday basics with simple glamour.The label mixes feminine chic with of-the-moment detailing to create a style that is unmistakably Jovanna and instantly covetable. We love its frilly pieces, chic nude tones and cute cover-ups.