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Made In Great Britain WWUL - Wear What U Love is a sophisticated stylish on trend women's designer knitwear label. Launched in 2011 from sister brand A Postcard From Brighton, it prides itself on its heritage roots and all pieces are made in Great Britain. WWUL's  Wear What U Love designer knitwear collection is a mix of urban staples that will add a touch of effortless cool to all your chic laid-back looks. Think stylish sweaters in fine fashion knitwear and on-trend cover ups and layering pieces with a chic fashion-forward edge.